Coach Management Attends Global Luxury Real Estate Conference
Coach Realtors’ operating officer, LP Finn, and branch office managers, Whitney Finn LaCosta and Stephanie Cullum, attended the Christie’s Great Estates Global Conference in Toronto, Canada on September 21st and 22nd.
The conference was attended by an elite corps of 150 real estate company owners and principals from 28 countries.
The attendees learned how to better utilize the resources of the Christies Great Estate and the parent company, Christie’s to bring far-reaching exposure for upper tier properties to an audience of high net-worth individuals.
A highlight of the event was a keynote from Isadore Sharp, Founder and Chairman, Four Seasons. Addressing the audience at his flagship hotel in Toronto, Sharp told his story of how he nurtured his modest local brand into an esteemed international imprimatur.
“A brand carries with it a promise that you will deliver on very high expectations and adhere to a strong set of core values that you never compromise,” Sharp told the audience. “Values such as ethics and excellence and expertise that demonstrate the depth of your culture. This is how you benefit with your association with the prestigious Christie’s brand.”
Christie’s Great Estates is an international network of real estate companies dedicated to the sale and marketing of luxury homes and is a subsidiary of Christie’s, the world’s leading art business. The Christie’s Great Estates global network spans more than 40 countries with 1,000 offices and approximately 34,000 brokers.
Admittance to the Christie’s Great Estates network is offered by invitation only to those real estate companies with proven records of success in high-value home sales and who exemplify Christie’s traditional value of service. Once awarded Affiliate status, brokers may then display the coveted Christie’s brand and use the proprietary marketing services of Christie’s Great Estates, which has successfully marketed high-value real estate around the globe for more than 20 years. Exceptionally skilled local real estate specialists, a client-focused approach, and strategic global marketing to a qualified audience of proven luxury consumers are the hallmarks of Christie’s Great Estates.